The Tractian brand system. Logo, color, typography, and iconography — ready to copy and download.
Logo
The Tractian wordmark and AI mark — approved variants and rules of use. Use a card's controls to download SVG/PNG or copy the markup.
Primary Uses
White Logo
Main application of the white logo on a blue background, from 600 to 950.
Blue Logo
Main application of the blue 600 logo on a light background.
Logo Variations
AI Logo
Identifies Tractian's intelligence layer — agents, models, and AI-specific product surfaces. Preferably paired with the Tractian wordmark on a parent surface.
AI Logo Simplified
The compact version — favicons, in-product badges, small UI elements, and any surface under 18px.
Primary Colors
The core palette. Slate carries the neutrals, Blue carries the brand. Click any value to copy.
Slate
Slate 50
Slate 100
Slate 200
Slate 300
Slate 400
Slate 500
Slate 600
Slate 700
Slate 800
Slate 900
Slate 950
Blue
Blue 50
Blue 100
Blue 200
Blue 300
Blue 400
Blue 500
Blue 600
Blue 700
Blue 800
Blue 900
Blue 950
Neutral
White
Gray 50
Gray 100
Gray 200
Gray 300
Gray 400
Gray 500
Gray 600
Gray 700
Gray 800
Gray 900
Gray 950
Black
Typography
Inter Tight for headings. Inter for body. Never mix the two in the same role.
Atlas Icons as the single source, plus Tractian custom and vertical icons. Search, then click any icon to copy or download.
Official Vertical Industry Icons
Industry icons identify the verticals Tractian serves. Use them for case studies, vertical-specific landing pages, sales decks, and segmentation. Do not invent new vertical icons without design review — the set is intentionally finite.
Automotive
Chemicals
Facilities
Fleet
Food & Beverage
Heavy Equipment
Manufacturing
Mills & Agriculture
Mining & Metal
Oil & Gas
Pulp & Paper
Custom Icons
Click any icon below to copy its SVG. Custom icons fill gaps where Atlas Icons doesn't cover a Tractian-specific concept — sensor types, asset categories, vertical-specific objects. Every custom icon goes through design review before entering the library.
Atlas Icons
Atlas Icons is the single approved icon library for all Tractian products and materials. No other icon libraries (Heroicons, Lucide, Feather, Material Icons, etc.) are approved for use.
Find the full library at atlasicons.vectopus.com. When selecting icons, prefer filled variants for navigation and outlined variants for content areas.
